Banuba is a leading global technology company specializing in AI and AR-powered virtual try-on solutions for the beauty and fashion industries. The company provides innovative tools that enable brands and consumers to experience realistic virtual makeup, skincare, and fashion try-ons through advanced augmented reality and artificial intelligence technologies.

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What is Banuba
Banuba is a technology company that develops AI and AR solutions for virtual try-on experiences, primarily focusing on the beauty and fashion sectors. Their flagship product, TINT, is a virtual makeup try-on platform that allows users to test cosmetics in real-time using live camera or photo uploads. Banuba’s solutions are designed to enhance customer engagement, increase sales conversion rates, and reduce product returns for brands, while offering consumers a seamless and interactive shopping experience.
Key Features of Banuba
Banuba’s TINT platform offers a range of advanced features powered by AI and AR: AI-Powered Virtual Try-On: Realistic virtual makeup application with over 22,000 digitized products, including lipstick, eyeshadow, foundation, and more. The platform uses patented face tracking technology with 3,308 vertices for precise and lifelike results. Personalized Recommendations: AI-driven seasonal color analysis and product recommendations based on skin tone, facial features, and user preferences. Omnichannel Integration: Seamless integration across web, mobile, and in-store devices, enabling consistent virtual try-on experiences across all customer touchpoints. Rapid Product Digitization: Brands can digitize new makeup products in under 48 hours, allowing customers to try products virtually before they hit physical stores. Skin Analysis and Beautification: Advanced tools for skin smoothing, acne removal, teeth whitening, and other beautification features, enhancing the user’s appearance in real-time.
Use Cases
AR Filters & Effects: Enables developers to create and implement real-time augmented reality filters and facial effects for mobile apps and social media platforms. Virtual Try-Ons: Powers virtual try-on solutions for e-commerce, allowing customers to see how products like makeup, eyewear, or clothing will look on them using AR technology. Video Communication Enhancement: Enhances video calls and conferencing with real-time visual effects, facial enhancements, and background modifications to improve the overall user experience.
Pros
Realistic Virtual Try-On: High-quality, lifelike representation of makeup products with accurate color matching and texture rendering. Increased Sales and Reduced Returns: Proven to boost conversion rates by 200%, increase average order value by 30%, and reduce return rates by 60%. Customizable and Scalable: White-label solutions that can be fully customized to align with brand identity and integrated into existing platforms.
Cons
Integration Effort: Requires technical expertise and resources for seamless integration into existing systems. Device Compatibility: While optimized for most devices, performance may vary depending on hardware capabilities.
How to Use Banuba
Access the Platform: Visit the TINT website or integrate the SDK into your mobile app or website. Upload or Use Live Camera: Users can either upload a photo or use their device’s camera for real-time virtual try-on. Select Products: Browse through a wide range of digitized makeup products and apply them virtually to see how they look. Receive Recommendations: Get personalized product suggestions based on AI analysis of skin tone, facial features, and seasonal color palette. Save or Share Results: Save favorite looks or share them on social media for feedback. Purchase Products: Directly purchase products through the platform or in-store after trying them virtually.
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